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About Us

About Our Firm

For over 30 years, Serra & Company has been providing quality, personalized financial guidance to local individuals and businesses. Our expertise ranges from basic tax management and accounting services to more in-depth services such financial statements and financial planning.

Serra & Company is one of the leading firms in and throughout Central Florida. By combining our expertise, experience and the team mentality of our staff, we assure that every client receives the close analysis and attention they deserve. Our dedication to high standards, hiring of seasoned tax professionals, and work ethic is the reason our client base returns year after year.

Our Mission

Our mission is to help clients maintain financial viability in the present, while taking a proactive approach to achieve future goals. This requires open communication to reach an understanding of our clients' needs through research and sound analysis. Serra & Company is dedicated to meeting these goals with high standards of excellence and professionalism. We have been a staple of Citrus County business community for years, and pride ourselves on the level of esteem we have earned.

Our dedication to hard work has earned the respect of the business and financial community in and around Citrus County. We believe this to be a direct derivative of our talent and responsiveness to our client base. Whether you are a current or prospective client, rest assured that individuals and businesses who choose Serra & Company receive competent and timely advice.

Our Team

Ed Serra - CPA

ed@SerraCpaFrim.com Certified Public Accountant Licensed in NY and FL.

Edward J Serra was born in Brooklyn NY. He graduated Manga Cum Laude with a Bachelor of Science degree in Accounting, with a double minor in computer science and finance from Adelphi University, NY. Ed is the Managing Director of the firm and has over 33 years of diverse experience in taxation, business consulting, and financial statement preparation for closely held business owners and high net-worth individuals. He started is career at Deloitte Haskins and Sells in NYC, and then moved on to found his own CPA firm in NY and then in Crystal River FL from 2006 to present. Ed currently serves as the Treasurer for Habitat for Humanity of Citrus County. In addition, he also performs community service for the Adopt a Rescued Pet. Ed is married for 39 years, has two children and dogs. He enjoys music and attending concerts on the weekend after putting in a long week diligently serving his clients and the community.

Belinda Brown

Belinda has over 30 years experience as a bookkeeper and tax accountant. - She joined the firm in 2008 handling client bookkeeping and tax preparation.

Gloria Cain

Gloria has over 40 years of experience as a bookkeeper and tax accountant. Prior to joining the firm in 2012 she owned her bookkeeping and tax practice in Crystal River.

Dawnya Davis-Hedick

Dawnya has been with the firm since 2013 and handles bookkeeping and administration for our clients.

Elyse Serra

Elyse started her career as a legal assistant for a large law firm in NYC. She has been with our firm since 2007 and handles the firm administration.

Christina Barwick

Christina joined the firm in 2015 and handles firm administration matters, data entry in quickbooks and processing flow control. She is currently studying to earn her Masters Degree in Finance.

  • Serra & Company
  • 6118 W. Corporate Oaks Drive
  • Meadow Crest Professional Plaza
  • Crystal River, FL 34429
  • Telephone: (352) 794-3879
  • Fax: (352) 794-6079